MIT AI IN BUSINESS · ADTECH & MEDIA SYSTEMS ARCHITECTURE

    Super Simpel — We design the media architecture before a single campaign runs. Programmatic media in België / Belgium.

    Every engagement starts with analysis: your market, your data, your media ecosystem. Super Simpel designs the media architecture and the tailored plan behind it, for advertisers and agencies. Execution and buying mechanisms are discussed individually during the conversation.

    Explore the systemPlan a strategy conversation

    System architecture

    The Super Simpel System Architecture

    AdTech, AI & Media System Studio. Four specialized layers. One connected operating model.

    01

    Agentic Layer

    De Admanagers

    admanagers.co · AI & MCP Ad Ops

    Connect Meta, Google Ads, TikTok and DV360 to AI through MCP. One cockpit for reporting, control and direction.

    View Admanagers
    02

    Verification & Archive Layer

    RADR

    radr.be · Proof of Delivery

    Automated auditing and live archiving of (D)OOH and digital campaigns. Proof of delivery, with transparency in the real world.

    View RADR
    03

    Governance & Pipeline Layer

    Kitchen

    Portal · Launch 2027

    A real-time campaign-status portal for advertisers. Follow every stage, from preparation and creation to go-live.

    In development
    04

    Execution Engine

    Programmatic Trading

    Trading Desk · Belgium & Global

    The execution layer: data-driven programmatic delivery across Display, Video, Audio and DOOH, running the plan we agreed on.

    Discover the media approach

    siur.be · Stills & Motion

    SIUR — Creative & Visual Direction

    Sharp systems demand high-quality visual creation. SIUR is our visual lab for photography, motion and creative direction.

    Explore SIUR.be

    Founder & context

    Pascal Kaniewski

    Shaped by complex digital media environments and executive education in AI strategy at MIT Sloan School of Management.

    Read the full MIT Case Study

    Approach

    1. 01

      Briefing & objectives

      Objectives, audience, timing, KPIs.

    2. 02

      Strategy & media projection

      Channels, reach, budget, projections.

    3. 03

      Channel selection & media mix

      The right mix, no over-engineering.

    4. 04

      Execution & optimization

      Live, monitored, optimised.

    5. 05

      Business review & results

      Results, insights, next steps.

    Channels

    Display, video, audio, DOOH and branded content — selected from the strategy, not from habit.

    See the full inventory →

    Contact

    Get in touch

    Media, technology or creative direction? Let’s talk.

    Pascal@supersimpel.be+32 476 53 09 14

    Live tool

    Live Tool: Programmatic Media Simulator

    A proof-of-capability demo modeling reach, frequency and cost. Indicative, not a self-serve buying tool.

    ParametersLive
    62%

    Share of the addressable Belgian audience

    4.0x

    Average exposures per unique user

    72%

    Minimum in-view threshold

    €14.00

    Cost per thousand impressions

    70%

    Delivery speed across the flight

    Channel mixSimulated
    28%

    Display

    Web & online magazines

    1.452.944

    impressions

    24%

    Video

    Online video & CTV

    1.245.524

    impressions

    24%

    Audio

    Streaming & podcasts

    1.286.627

    impressions

    24%

    DOOH

    Digital out-of-home

    1.278.078

    impressions

    Total impressions
    5.263.173
    Est. budget
    €73.684
    Effective freq.
    4.0x

    Indicative model. Real plans are built on access to Belgian and international media inventory.