Super Simpel — Super Simpel, programmatic media in België / Belgium: display, video, audio en DOOH.
Sharp analysis, a tailored plan, then the right media. For agencies and advertisers.
Open the consoleWhat I do
I'm Pascal. I work at the intersection of data and media.
It starts with analysis: your audience, your objective, a plan built for it.
Media buying follows only when the plan is right — for agencies and advertisers.
My background in complex digital and media environments shaped a strong bias toward clarity, leverage and pragmatism. That perspective is reinforced through executive education in AI strategy at MIT Sloan.
Approach
- 01
Briefing & objectives
Objectives, audience, timing, KPIs.
- 02
Strategy & media projection
Channels, reach, budget, projections.
- 03
Channel selection & media mix
The right mix, no over-engineering.
- 04
Execution & optimization
Live, monitored, optimised.
- 05
Business review & results
Results, insights, next steps.
Channels
Display, video, audio and DOOH — planned and bought as one.
See the full inventory →Console
See how I think about a plan
This is how I think through your media plan.
Share of the addressable Belgian audience
Average exposures per unique user
Minimum in-view threshold
Cost per thousand impressions
Delivery speed across the flight
Display
Web & online magazines
1.452.944
impressions
Video
Online video & CTV
1.245.524
impressions
Audio
Streaming & podcasts
1.286.627
impressions
DOOH
Digital out-of-home
1.278.078
impressions
- Total impressions
- 5.263.173
- Est. budget
- €73.684
- Effective freq.
- 4.0x
Indicative model. Real plans are built on access to Belgian and international media inventory.
Contact
Get in touch
Looking for a clear and efficient media approach? Let's talk.